PERANAN MARKETING DI DALAM KEBERHASILAN PERUSAHAAN
The Role of Marketing D in the Success of the Company. Today, companies cannot live just by doing business. In order to be successful in the World Market, their young contestants have to be very bikey. Buyers of Shemach and Keperu Nyaga Have Many Young Engin Fulmanas from Manukhan Manaka Merak. Mutakir Udayat's research shows that the company's strategic partnership is the equation of Langwish customers, comparing them to the superior. Players are always looking for telecommunication deals that offer high revenue potential and high security in a competitive and profitable manner.
Pemasron Derived From The Reality That Humans Have Needs And Desires. Karina Many Products That Can Meet A Need, Product Selection Is Determined By The Concept Of Value, Customs And Satisfaction. These products can be obtained in several ways: sold separately, extortion, begging and exchange. Most of the modern Society working with the system will change. People specialize in designing their particular product and acknowledging it by the line of goods they need. They make transactions, then develop relationships. The market is from several people who have the same manganese. Marketing includes all activities that affect the market, which may occur in response.
Marketing Managers Are A Consciously Done Business To Achieving The Desired Results In The Trading Market. The basic expertise of marketers is the difference in level, timing and composition of a product, service, organization, people and ideas.
There are five philosophies that can be taught by organizations in Gora Marketing. Insightful concept to produce a boom that consumers will choose to produce products that are affordable and easy to get, so that the main task of management is the main production and distribution efficiency of Sarta Menkaran. The concept of product insight assumes that consumers will buy quality bicycle products at wazor prices, so there is no need for a lot of promotional efforts. The insightful concept assumes that users will not buy enough of the company's products, unless they are stimulated by intense buying and purchasing efforts. The marketing-oriented concept holds that the company's main task is to provide customer support and that the long-term welfare of consumers and society is the key to achieving the company's goals and objectives.
Interest in Pemarangan Teras is increasing because more and more business sector organizations, the non-profit sector and the international sector are aware of the more affordable funding for Pemarangan Tadang Kinarja in the market.
The task of the Pocock Marketing Manager in responding to the level of demand for Young Bergamot
A Negative decree
The market is in a negative demand situation if the majority of the market does not like the raw product and the material wants to send as long as it is avoided from the product. People have negative requests for vaccinations, dental cleanings and surgeries. Employers have a negative demand for ex-acquisitions or alcohol addicts as job seekers.
The marketing task is to analyze why the market doesn't like the product. What marketing program includes products, lower prices and better promotion.
b. No Parmentan
Dizu mike consumers don't or don't pay attention to it. Yadi Peasant Mayyi is not familiar with a new Arihanan method and Mayyi students are not familiar with foreign language lectures.
The task of marketing is to find ways to link the benefits of the product with the basic interests and interests of that person.
c. Latent Request
Bank users are interested, but have not been able to by existing products. The leten demand for cigarettes that don't become sikta, langingang that are ammon and cars that are more economical.
The task of marketing is to measure the market and the right barong bolsavas and services for the demand.
d Permanent reduction
Organizations are slow, slow or slow to speed up the demand for one or more products. The Church Experiencing the Exploration of the People, Experiencing the Exploration of the Registered University. Marketers must respond to markets and assess whether demand can be stimulated again by finding new markets and changing the nature of developing communications that analyze them more effectively.
Marketing's job is to stop branding by remarketing to find the product.
And Unregulated Requests
There are many organizations whose demand varies, so it causes many problems, kebuleng or lack of capacity. Mislania mahqatan um not quite janmania during peak hours, but empty on the hour line. Visiting Museum by Harry Kherja and Visiting Museum by Akir Mingu. The teri hospital operating room is full at the beginning of the week and empty at the end of the week.
Dugas' marketing initiative, " Synchromarketing ," changes demand patterns by offering promotional prices and other variable incentives.
f Full Request
Organizations Face Full Demand, If They Are Satisfied With Their Volus Of Efforts.
The marketing function is to maintain the level of demand in the face of changing consumer preferences and increasing competition. Organizations Must Semana Or Suqukta Mut and Teres Measuring Consumers For Consumers That Everyone Has Bikes.
G Excess Request
Few organizations have more requests than those they are willing or able to serve. Jalan Tamrin Jakarta is crossed more than the maximum limit, and the Safari Park is very full during the holiday season.
Debatemarketing is a practice where marketers must find ways to temporarily or permanently reduce demand. Overall demarketing is aimed at all directives as a whole by increasing prices and continuing to work and grow the service. Self-defense Demarketing Aims To Restrict Parmintan From Parts Of The Market That Are Less Profitable Or Less In Need Of Servants. The flagging is not meant to eliminate a request, only to temporarily or permanently lower its level.
H. Production of the Minister of Agriculture is Not Beneficial
Products that are not beneficial will require organized businesses to have to provide them. Campaigns against the sale of Rock, Alcohol, Bias Drugs, Singam, Sex Films and Many Children are often carried out.
is to make people who like the product no longer need marketing, by means such as pick-up orders, increase prices and reduce preparation.
How to measure customer satisfaction
A Complaint And Suggestion System
Customer Insightful Organizations Will Make It Easy For Customers To Give Suggestions And Complaints. Many restaurants and hotels describe formulas for guests, regardless of their anxiety and darkness. Hospitals can set up gang suggestion boxes, display comment cards to discharged patients, and assign workers to fatigue on patient pages. Food Production for Nutricia, Flag Milk, Even Parmen Polo, P&G, Has a free 'Customer Special Phone' 800 for a teranta bank account, member suggestions or Complaints. This flow of information provides good ideas and businesses can move quickly to solve problems.
b. Customer Satisfaction Survey
It cannot be assumed that the company's security system and advice can fully describe customer concerns. Research shows that Keqases' customers are within one of four purchases and less than 5% of customers will apply from Luhan. Customers tell them that their site is meaningless, or they will probably feel stupid, or there will be no resolution. Most customers will have to buy or replace Saksari in beautiful elegance. The enthusiasm of the Sekar Customer Sukuri Company is not necessary.
Actions The Company Must Take To Maximize Customer Satisfaction
Even though a customer-oriented company wants to achieve a high customer base, the company does not necessarily maximize the customer base.
- The company gets customer trouble by trading prices or customer trouble, but as a result the company's profits can fall.
- The company may be able to increase profits for customers by means of lines, for example productionsinia or namita models, more refinement and expansion may be increased.
- Many people have an interest in the company including employees, criminals, contractors and halal stocks.
- Spending more for Saksati Saksati can take more funds for Saksati Saksati's 'partner'. The basic principle of the company's operations is that the companies provide a high level of customer service, and continue to provide a level of achievement that at least can be received by sambar banners that have different expectations.
Kaushal Builds Customer Loyalty
Zika is marketing back from traction-oriented pasadam to hngung pershan pasadam, they will set up a program to keep mexilanna coming back, buying more and staying loyal. The challenge is to create a special relationship with the company's 'terbike customer' where the customer has a two-way communication where his bicycle feels entitled and special privilege. Programs that promise frequency-based marketing programs and With Club marketing programs, among others.
1. Frequency based marketing program
Repeat Marketing Program/FMP ( Repeat Marketing Program /FMP) Use the program to create Joomla Buys and In-Buys for loyal members. Dialogue , majahal trivalan banning basan frequency as an effort to "recognize, and get the results from the best customers, through long, intercutive and watwat thamba" selections. The principle of pairing is based on the frequency of Acquiring Pareto - 20% of Company Customers Mingang Generates 80% of the Company's Business.
The public company that first introduced the most profitable FMP, the success rate was not fast. After competition, FMP could become a burden on all the companies that provide it. Currently most customers become FMP members and collect numbers at all outlets. The company is aware that they have freed many flights, rooms and more. The best companies have very effective programs or attract large numbers of customers with special programs or have sophisticated databases that provide relevant content for customers.
One Criticism of FMP succeeded in attracting the attention of one of the Mujaken for Better Keitlanan Services. This program Menkabo Mentat Re-purchase in a sense to Boost the Economy. Europa Airlines Said to offer better service to attract returning customers.
2. Marketing Program With Clubs
Many Parushan Create Concept Club for a product. The Kiangotan Club Offers Zika People Buy, or Promise to Buy Some Trentu or Listen to Bia Trentu. Some clubs Become Very Successful.
3. Spirit Shop (Shadow Owner)
Another way to get a picture of customer satisfaction is to ask people to pretend to be buyers and show the advantages and disadvantages they experience when buying the company's products. None of the titles contain the word/phrase narutosu a problem to know whether the salesperson of the company by galalania with bicycles. So C. Shadow Buyers can apply from the Luhan Food Restaurant to find out about the restaurant's name.
The company does not only need to say goodbye to shadows, but the manager also needs to go out of delivery every now and then, come to the place where the company's work is done or the department where the dean is not there and immediately respond to any random things. Another employee is the manager who calls the company himself for a hand-over or selection of landlords and knows the company's employees admit it.
Conclusion
The success of the company is strongly influenced by the role of marketing, a company will run well if all the organizations are still running. In terms of Eni the Marketing Director Plays a Picture Role in Parushan's Marketing Success.
Customer Satisfaction Is The Result That Is Good To The Satisfaction Of The Performance Of The Company That Delays Their Expectations, Customers Are Satisfied When They Are Exceeded. Satisfied Customers Will Be Loyal Longer, Less Shrinking On Prices and Bike Members About the Company Comment.
Customer satisfaction can change in many ways. Can meditit directly with batnia, in the North Can be asked about what they hope for something and what their experience is (from Kechuan Yang from Bisa). The method line is asking for advice to write down the menra problem with the paliman balance and the improvements that we suggest, the picture also asks for a customer repurchase plan which in Malta will be high if customer sales.
जुगा दददूनरन दँांगाई ेआांगानवास ेरेरोमेंदान मेरेएआसन दानमे मेरे मेरे उवी उवी अंगाई
Sstatu hahiy jujalah jibila palilapan tahidu taiva
Reference:
Philip Kotler and FCCC .
Philip Kotler and Eduardo Roberto, Social Marketing Techniques to Change Public Behavior, The Free Press, New York, 1990.